COLLABORATION IS KEY AND ALL IDEAS ARE USEFUL
Leading a creative team
Leading a creative team
Leading a creative team
Leading a creative team is different than leading a sales team or a group of accountants. Being creative is about passion, whether it’s working on a project for tires or a couture fashion line. You want to push your team to take the ideas to the limit so you can pull them back down to earth. The beautiful part about this is that before yo
Leading a creative team is different than leading a sales team or a group of accountants. Being creative is about passion, whether it’s working on a project for tires or a couture fashion line. You want to push your team to take the ideas to the limit so you can pull them back down to earth. The beautiful part about this is that before you hit the ground, you usually find genius. Part of a creative director’s job is stoking those flames.
Even more important is getting the stakeholders to come on the journey with you. Explaining there is a method to the madness and a science to getting the final piece done. It doesn’t matter how beautiful a project looks if it doesn’t communicate. So, reviewing the data, understanding human interaction, and psychology is vital to creating visual and verbal communications that work.
The process of ideation
Leading a creative team
Leading a creative team
Ideas are what makes this whole thing work, right!? The art form is getting to the ones that are most impactful. All ideas, for the most part, are valid. If there is a safe, nonjudgmental space to say what pops in your mind, then you are onto something. Those far-out ridiculous thoughts may put you on the right track to achieve your busin
Ideas are what makes this whole thing work, right!? The art form is getting to the ones that are most impactful. All ideas, for the most part, are valid. If there is a safe, nonjudgmental space to say what pops in your mind, then you are onto something. Those far-out ridiculous thoughts may put you on the right track to achieve your business goals. A gecko selling car insurance? It works!
In the ideation stage, you must listen to all points of view and look at them with an open mind. The receptionist of a business might have a better perspective than the CEO. Listening to the client or stakeholders and squeezing every ounce of information out of them, will always garner great benefits. The key is to listen.
As a Creative Director
Leading a creative team
As a Creative Director
It takes a bit of time before you get to the fun stuff like copy and design. After ideation and the creation of the creative brief, the creative director should understand the business goals and how his/ her project should perform. Understanding what the marketing and sales teams’ are projecting is a must. Yes, the pressure is on, but t
It takes a bit of time before you get to the fun stuff like copy and design. After ideation and the creation of the creative brief, the creative director should understand the business goals and how his/ her project should perform. Understanding what the marketing and sales teams’ are projecting is a must. Yes, the pressure is on, but that’s the beauty of it! With Google Analytics. Heatmapping, testing, and running online surveys, you can get a good idea of how your project is communicating. Being able to give feedback to your creative team has never been easier. A Creative Director is to be decisive, confident, and act with urgency. Moreover, he/she must keep the project on time, on budget, keep the stakeholders informed and yes, sell the project.