WE ARE ALL CREATIVE, THE ART IS PULLING IT ALL TOGETHER

Effective creative comes from understanding the business objective. Having a clear understanding of your paramotors and demographic gives you a springboard from which to begin. Design is about communicating first and foremost. It's not about one person's ego or portfolio; it's about the project and achieving the business objective. If a team keeps this at the forefront of their minds, they will consistently achieve great results.