Everyone can have good ideas, and sometimes the most left-field suggestions can trigger genius. The willingness to believe anything is possible can lead us to outcomes that go far beyond our initial expectations.
Effective creative comes from understanding the business objective. Having a clear understanding of your parameters and demographic gives you a springboard from which to begin. Design is about communicating first and foremost. It's not about one person's ego or portfolio; it's about the project and achieving the business objective. If a team keeps this at the forefront of their minds, they will consistently achieve great results.
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Hi Alan, we’d love for you to start by introducing yourself.
My story is about taking chances and not giving up. You hear that all the time, but there really is truth to it. I attended The Ohio State University, and my degree is in Political Science. I have been in Design for over 25 years and I am currently a creative director…who knew, right!?