- Campaign: Stryker RISE
- My Role: Creative Director (Art/Copy)
- Organization: BCD M&E
- Team Managed: 12
- Campaign Placement: Social Media, Web, Email, Trade Show, Print
This creative and copy were developed for a new product launch for Stryker, as part of an omnichannel marketing initiative. It opened a new revenue stream beyond BCD’s traditional event offerings.
- Campaign: Join The Team
- My Role: Creative Director (Art)
- Organization: Flower Communication
- Team Managed: 7
- Campaign Placement: Out-of-Home (OOH), Social Media, Web, Transit (Digital and Print), Print
Harnessing Chicago's top athletes' testimonials was key to alleviating initial COVID-19 vaccine fears, a powerful method for motivating people.
- Campaign: VaxKids
- My Involvement: Creative Director
- (Art/Copy)
- Team Managed: 5
- Organization: Flowers Communication
- Campaign Placement: Out-Of- Home (OOH) Social Media, Web, Swag, and Print
Our discovery revealed that the most effective approach to engaging parents was by connecting with their children. We injected excitement into the vaccination process, presenting it as a superpower against COVID-19.
- Campaign: T'is the season of Gifting
- My Involvement: Creative Director (Art/Copy) and Photographer
- Team Managed: 4
- Organization: Cocktail Courier
- Campaign Placement: Social Media, Web, and Paid Media
Prior to this campaign Cocktail Courier only shot photos of their drinks. I pushed to introduce lifestyle photography to inspire and add depth to their marketing. They needed to tell the brand's story and
- Co-Branding and Partnerships
- My Involvement: Creative Director (Art/Copy) and new Business Presenter
- Organization: Cocktail Courier
- Team Managed: 5
- Content placement: Social Media, Web, Paid Media, Print (B2B)
A big piece of Cocktail Courier's business is working with other brands. We essentially acted as an agency placing a brand's offering into our kits. I put together a process to make production m
- Experiential-Music Festival-Subelo
- My Involvement: Creative Director (Art/Copy), Video Producer, Sight Designer
- Organization: Flowers Communication
- Team Managed: 7
- Event: Three-day music festival
- Elements: Stage Video, Swag, Signage, Posters, Wield Posting, Sight Design
Subeo was the three-day multimedia musical to entice people to get vaccinated. In order to attend you had to be fully vaccinated. The c
